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How Did We Get Here

Kimberly Wright • Mar 02, 2023

Bertrand “Buddy” Might taught his family how to smile every day. He taught them to look on the bright side of things and to be the best version of themselves. While physically different, he was happy. He especially loved the fish tank his mother designed where he could sit in his wheelchair and feed his fish.


Buddy relied on a wheelchair to get around and an eye gaze-enabled speech-generating device to talk with others. While his ability to move and communicate were limited, it did not impact his unbreakable spirit. Sadly, in 2020, Buddy died at the age of 12. 


Cristina Casanova Might and her family moved to Mountain Brook, Alabama in 2017, and the community welcomed them with open arms. “Buddy’s friends saw him as a boy despite his physical differences and special needs,” she said. “They embraced us like no one else had.” Their community friends observed the creative way Cristina designed products to meet Buddy’s needs, and she began designing products for other families. She didn’t design to scale but focused more on improving the beauty and appeal of the items.


Having spent over 15 years in patient advocacy, biomedical research, health equity, and public policy, Cristina was more determined than ever to fight for her son’s causes. She would create beautiful, accessible products for all people of all abilities. In a recent interview, Cristina said, “Designs for those with different abilities only require small adjustments. We have to be proactive in promoting their independence.”


Products like shower chairs, hospital beds, commode chairs, ramps, IV poles, or medicine storage are oftentimes clinical. They’re made of chrome; Or, they’re white and cold. Mostly, they are a reminder of one’s difference in ability and the overall cultural challenges associated with being disabled or growing old. Cristina realizes that accessibility can be beautiful for all. 


Cristina’s 11-year-old daughter, Victoria, was integral in the creation of the company. “If you’re afraid to start it on your own, I’ll help you,” said Victoria. “Kids like Buddy need it.” 


Their conversations led them to the name Welcomed Co™ It encompasses the feeling of being “welcomed” by those in their community–they felt special; the need for us all to be welcoming to those with disabilities –visible and invisible; and the welcoming home of a disabled person who is comfortable, safe, and happy to have others visit.


The lack of attractive and inclusive products makes it harder for many to make the much needed changes to their homes. A difference or change in ability doesn’t automatically translate to a change in sense of style or autonomy. Welcomed Co™ believes that with the availability of more beautiful options, people of all abilities will adapt to make a more accessible and inclusive home for all. 


Welcomed Co™’s first line of products will be available this Spring.


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